Abstract: The maize is one of the most important agricultural export products in Hungary. The paper investigates the duration of Hungarian maize exports over the period 1996-2015. We employ different discrete time models to explain the drivers of Hungarian maize exports at the world market. Calculations show that Hungarian maize exports are rather short-lived. Our results suggest that standard gravity model variables like market size, level of economic development and distance have signifi cant impacts on the duration of Hungarian maize exports. In addition, whilst the EU membership decrease, the economic crisis rather increase the probability of exports failures Hungarian maize exports.